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Pickles with Beer

Pickles with Beer

I was sent this TikTok video link by a friend recently and he asked, 
"Has the craft beer thing gone too far?"

@liquorstore352 COMMENT WITH YOUR FAVORITE BEER! #liquorstore #liquorstore352 #liquorstore352review #craftbeer #offtherails #customerservice #retail #sourbeer #glitter #cheesecake #collegetown #collegehumor ♬ original sound - Liquor Store 352

As a professional in the craft beer industry for the last 16 years; It does seems as if the styles of beer we are seeing these days are sounding more and more Willy Wonker-ish.

From a traditional Gose, we now have Imperial Gose and it is not enough to add Blueberries to an Imperial Gose, we now have Blueberry Maple Pancake Imperial Gose. I am excited! I am intrigued! I can't wait to taste this beer!

Craft Beer is about experimentation. I am enthralled by the stories behind these experiments. Why did the brewer decide to add Blueberry Maple Pancake to an Imperial Gose? Was the beer inspired by food? Or a childhood dessert? For instance, mine would be my Grandma's Teochew Orh Nee. Imagine recreating this memory in a Teochew Orh Nee Imperial Gose.

I do love a good story and I don't mind even if it is a made up one. A part of my brain just wants to know that this beer is not a result of experimenting for the sake of experimenting. So... What's the story?

What about you? Has the craft beer thing gone too far?
Previous article Stone Brewing is not "Craft" Beer!

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