Security and Privacy Policy | The Great Beer Experiment

Here at The Great Beer Experiment, your privacy is our upmost concern.  Do read our Security and Privacy Policy to understand how your personal information is collected, used and shared, whether through our website at or in the course of our normal business operation.
  1. Consent

By accessing and purchasing using our website at (“Website” or “Site”), you hereby acknowledge that you have read, understood and agreed to our Security and Privacy Policy and that you consent to the collection, use and disclosure of your personal data by The Great Beer Experiment in accordance with this Policy. 

We may change our Terms & Conditions without prior notice from time to time. If you do not consent to the terms of this Policy, please do not access our website or provide your personal data to The Great Beer Experiment.

The Great Beer Experiment does not knowingly collect or solicit personal data from those below the age of 18, or knowingly allow such persons to register an account with us. If you are under 18, please do not use this site, or attempt to register an Account or send any personal data about yourself to us.

  1. What is Personal Data?

“Personal data” means data about a person who can be identified

  • from that data, or
  • from that data and other information to which The Great Beer Experiment has or is likely to have access. 
  1. What Personal Data does The Great Beer Experiment Collect?

 We collect personal data in order to provide our products and services to you. Data collected takes primarily 2 forms:

  • Data that is voluntarily providedThe Great Beer Experiment collects personal data that you voluntarily provide to us, whether through this Website or other channels (such as through email, telephone and other forms of communication). At various places on our Website, you may be required to provide certain personal data such as your full name, email address, address, country of residence, telephone number and other personal information, in order to access or use certain features or obtain services provided by The Great Beer Experiment.  For example, personal data may be collected when you register an Account, make a purchase, enter a contest, promotion or survey, fill up a form, provide comments, suggestions or feedback, or when you contact our customer service or helpdesk via email, phone or other channels. You can always choose not to provide your personal data, but you may not be able to access or use certain features or services of the Site or App, or to obtain certain services from us. 
  • Data that is sent automatically.In addition, The Great Beer Experiment collects data that is sent automatically by your web browser, computer, mobile or tablet device.  This may include your IP address, the address of the web page you were visiting when you accessed our Site, date and time of your visit, information about the device you are using and other information.  Please check the settings of your browser and/or device if you want to know what data is automatically sent or if you wish to change your settings. 
  1. How do we use your data?

 Other than collecting your personal data to provide our products and services to you, we use the data we collected to personalise our services to you and to improve your user experience while you are with us.  Personal data collected by us may be used:

  • to process, record, monitor and fulfil your orders and deliveries;
  • to plan and schedule routes for deliveries;
  • to verify and process your personal particulars and payment;
  • to communicate with you, including to confirm and update you on the status of your orders and deliveries, and respond to your queries and requests;
  • to improve our products or services;
  • to inform you of promotions, offers, surveys, events, products and services, which may be of interest to you;
  • to conduct marketing research, user profile and statistical analysis;
  • to customise your online experience according to your chosen interests and preferences and enhance your current and future visits to the Site, use of the App and customer experience with us;
  • to update and back-up our records;
  • to reduce credit risk, detect and protect us against error, fraud and other criminal activity;
  • to comply with law, the requests of law enforcement and regulatory officials, or orders of court;
  • to enforce our legal rights and remedies; or
  • for such other purposes notified to you on or before collection or use of the data.
  1. Who do we disclose your data to?

 Do rest assured that we do not rent, trade or sell your personal data. Your personal data will not be disclosed by The Great Beer Experiment to any third party, except: 

  • to:
    • any affiliate, subsidiary or partner of The Great Beer Experiment;
    • our technology, marketing and logistics service providers; 
    • credit card and payment processing companies;
    • lawyers, auditors, professional advisors and investors of The Great Beer Experiment; or
    • any other agents, service providers or subcontractors acting for or on behalf of The Great Beer Experiment,

to the extent required to carry out the purposes set out in Section 4, or to do anything at your request; or

  • where you expressly consent to such disclosure; or
  • where such disclosure is required or permitted by applicable law, statute, stock exchange regulation or by-law, regulatory or governmental order or court order.  

Occasionally, we may collaborate with other third parties to organise joint marketing and promotional campaigns, offers or contests, and may require disclosure of your information to such third parties.  For example, where a promotion is specially offered to customers of our third party partner, we may share your information with that partner to the extent relevant to such promotional campaign. In some cases, you may not be able to enjoy the promotion, offer or participate in the contest, unless you consent to disclosure to our partner of your information.

Recipients of your personal data may be located outside Singapore.  You agree that we may transfer your personal data to our affiliates, subsidiaries and/or other third parties located outside of Singapore, as long as the personal data is handled in accordance with this Policy and all applicable laws. The Great Beer Experiment will ensure recipients of your personal data are legally bound to provide a standard of protection for your personal data comparable to the protection afforded under the Personal Data Protection Act 2012 (No. 26 of 2012). 

  1. How long do we keep your data?

Personal data provided by you will be retained as long as the purpose for which the data was collected continues.

  1. Is your data secure when with us?
  • As your Account is protected by a password for your privacy and security, we ask that you take steps to protect against unauthorised access or use of your Account. Please select and protect your password appropriately and limit access to your device and browser by signing off after you have finished accessing your Account. You are responsible for any loss, theft and compromise of your password and Account Information, and any activity on your Account that takes place through unauthorised password use.
  • The Great Beer Experiment understands the importance of keeping your personal data private and secure.  We therefore put in place security arrangements to protect your privacy and personal data, in a manner that we believe is reasonably appropriate to prevent unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.  Please be informed that despite our best efforts, no security measures are impenetrable. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of your personal data. The Great Beer Experiment does not warrant or guarantee in any way that your personal information or private communications will always remain private and/or safe.

The Great Beer Experiment hereby disclaims any responsibility or liability directly or indirectly arising out of or in connection with, any loss, theft, or unauthorised access, collection, use, disclosure, copying, modification, disposal or similar actions with regard to any personal data held or maintained by us, except to the extent caused by our fault or negligence.

  1. Linked Sites 

The Great Beer Experiment may provide links to other sites ("Linked Sites") that may be of relevance and interest to you. The Great Beer Experiment has no control over, and are not responsible for the privacy practices or the content of such Linked Sites, and you hereby waive any claim against us with respect to the Linked Sites.

    9. Use of Cookies  

In order to improve our products and services, we collect data by way of “cookies”.  Cookies help us measure the number of visits, average time spent, page views and other statistics relating to your access to our Website.  This information allows us to better administer the Website and provide a more tailored and user-friendly service to you. Cookies also enable you to use or access certain features or services of our Website, including the shopping cart and check-out features. 

Cookies are small data files that are sent to your browser from our Site or App and are stored on your computer’s or device’s hard drive.  Each time you visit our Website from the same computer or device, the cookie will be retrieved from your computer or device, enabling our Website to recognise your computer or device as having previously visited and thereby increase the functionality of our Website on your computer or device.  Cookies cannot be used to mine data from your hard drive, to get your email address or any other data that can be traced to you personally.  Most web browsers and devices can be set to notify you when you receive a cookie or to prevent cookies from being sent; if you use these features, you may limit the functionality we can provide you when you visit our Website.

  1. How to access and correct your data?   

If you wish to access, correct or update your personal data, you may do so at any time by accessing your Account settings through our Website.  Alternatively, you may contact us at  You are responsible for providing us with correct and updated information. 

  1. What choices do you have?
  • Keep in mind that the information we gather is in an effort to offer you a superior online shopping experience that is customized.  You may be able to access, correct or update certain information as explained in Section 10 above. When you update information, however, we may maintain a copy of the unrevised information in our records.
  • You may request deletion of your account by sending an email Please note that some information may remain in our private records after deletion of your account. We may use any aggregated data derived from or incorporating your personal data after you delete your account, but not in a manner that would identify you personally unless permitted by law.
  • If you do not wish to receive email or other communications from us, you can unsubscribe from our mailing list by using the unsubscribe facility that may be provided with such email or communication, or contact us
  1. Questions or Concerns

Please direct any questions or concerns that you may have regarding our handling of your personal data to:

The Data Protection Officer


Please provide your name, contact number, email address and all relevant details along with your question or concern, so that we can review and respond to your question or concern in an efficient and effective manner. 

  1. Right to amend Policy 

The Great Beer Experiment reserves the right to amend the prevailing Security & Privacy Policy at any time and will place any such amendments on this section of our Website.

  1. Governing Law 

This Policy is governed by and shall be construed in accordance with Singapore law including without limitation the provisions of the Evidence Act (Chapter 97), Electronic Transactions Act (Cap. 88) and the PDPA, without giving effect to any principles of conflicts of law.  You agree to submit to the non-exclusive jurisdiction of the Singapore courts.